Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales gathered marketing experts, communication specialists, brand directors, designers, executives, and business founders for a comprehensive workshop on utilizing neuroscience in business tactics and communication. The event included a keynote speech by Spanish expert Néstor Romero, a globally esteemed researcher and advisor with over 100 neuromarketing endeavors in various countries.
The conference was officially certified by the European Institute of Business and Economics (ISEEN) and the European Association of Neuromarketing (AEN), ensuring academic quality and practical relevance for participants. All attendees received a digital certificate endorsed by both institutions.
Throughout this four-hour session, participants received an introduction to state-of-the-art neuromarketing tools and methods, alongside actual case studies from some leading neuromarketing labs in Europe. Romero provided a distinctive viewpoint on how neuroscience can impact consumer behavior, improve brand positioning, and boost sales through emotionally savvy marketing strategies.
This course was created for individuals seeking to take charge in the fields of communication, advertising, and corporate growth, blending scientific principles with practical knowledge. Graduates departed with the skills needed to apply neuroscience-based strategies that enhance brand loyalty and elevate customer satisfaction.
Néstor Romero is a Spanish engineer who graduated from the University of Córdoba and has vast knowledge in both neuromarketing and digital marketing. He is actively involved in managing digital initiatives in different countries and lectures at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Presently, he holds the position of President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.
