Bosnia and Herzegovina continues to contend with long-standing difficulties in connecting its young population to stable employment while working to restore social cohesion after decades marked by political and economic transition. Youth joblessness has traditionally been several times higher than overall unemployment; according to international sources like the International Labour Organization and the World Bank, youth unemployment and NEET (not in employment, education or training) rates remained among the highest in the Western Balkans throughout the 2010s and early 2020s. Ongoing regional migration and the departure of skilled young workers further intensify both economic and social vulnerabilities. Within this landscape, corporate social responsibility (CSR) has increasingly served as a valuable supplement to government and donor efforts, emphasizing skill-building initiatives, internship and apprenticeship opportunities, entrepreneurship support, and cross-community youth activities designed to reinforce social cohesion.
Types of CSR interventions addressing youth employment and social cohesion
- Skills development and vocational training: Partnerships between companies and vocational schools or universities to align curricula with private-sector needs, delivered as short courses, bootcamps, or scholarship-supported training.
- Internships, apprenticeships, and hiring pathways: Structured entry-level programs that provide paid workplace experience and a path to permanent employment.
- Entrepreneurship and microfinance support: Business plan competitions, seed grants, mentoring, and collaboration with local banks to finance youth-led start-ups and social enterprises.
- Social enterprise and inclusive employment: Hiring initiatives that target marginalized youth (rural, ethnic minorities, refugees) or support social enterprises employing vulnerable groups.
- Cross-community exchange and reconciliation projects: CSR-funded youth exchanges, joint cultural or sport initiatives, and co-created community projects that rebuild inter-ethnic trust and civic engagement.
- Public-private activation programs: Co-designed active labor market programs where companies offer vacancies, apprenticeships, or practical modules within donor-funded schemes.
Representative CSR cases and partnerships
- Multinational banks and microfinance partnerships: Major banks operating in Bosnia and Herzegovina, including regional banks, have run scholarship and internship programs and funded entrepreneurship competitions with mentoring and micro-grants. These programs typically combine financial literacy, business skills training, and pilot financing for promising youth-led ventures.
- Telecom and IT sector initiatives: Telecommunications and IT companies have supported IT academies and coding bootcamps in partnership with universities and NGOs. These initiatives emphasize practical project work and internship placement with participating employers to reduce the skills mismatch in the fast-growing digital sector.
- Donor–corporate coalitions for active labour market policies: International donors (EU, UNDP, USAID, World Bank) often fund national or regional activation schemes that are implemented in partnership with the private sector. Corporates contribute by offering on-the-job training slots, setting competency standards, and absorbing trained candidates.
- Regional reconciliation and youth exchanges: CSR funds have supported projects implemented by regional youth cooperation bodies and local NGOs to facilitate cross-entity and cross-border exchanges, joint community projects, and leadership training fostering inter-ethnic dialogue.
- Local foundations and corporate endowments: Foundations supported by domestic corporate groups channel sustained support for vocational scholarships, mentoring networks and community-based social entrepreneurship, often focusing on disadvantaged municipalities and rural youth.
Detailed case studies (models observed in Bosnia and Herzegovina)
- Company-led IT academy with internship pipeline. A national telecom firm or major private IT employer collaborates with a university and an NGO to deliver a six-month intensive IT upskilling program. It offers accredited modules in web development, network administration, or digital marketing, integrates professional readiness coaching, and secures paid internships for the highest-achieving participants. Typical outcomes monitored include course completion rates, internship placement ratios (commonly 40–70% of each cohort), and job acquisition within six months.
Bank-backed entrepreneurship competition and seed funding. A commercial bank hosts a yearly start-up challenge for young entrepreneurs, offering early-stage training sessions, small bank-guaranteed loans or seed grants, and guidance from bank employees. Typical outcomes range from scores to hundreds of submitted business plans each year, several dozen finalists receiving tailored coaching, and a portion of participants (around 20–40%) proceeding to formalize their ventures and generate local employment.
Donor-corporate apprenticeship network. An EU or UNDP-funded employment activation initiative collaborates with chambers of commerce and private firms to develop apprenticeship standards, arrange workplace placements, and provide wage subsidies to participating employers. Such programs lower the hiring risk for businesses bringing on less experienced youth and help them move more quickly into stable jobs; monitoring typically shows higher placement outcomes where companies engaged as active partners.
Cross-community youth exchange and civic projects. CSR donors finance exchanges and collaborative community projects organized by youth NGOs and regional cooperation offices. Projects bring together youth from different ethnic backgrounds across municipalities to co-design local social initiatives (e.g., communal gardens, cultural events). Measured impacts include increased inter-group contacts, improved attitudes on reconciliation indicators, and skills gains in project management.
Social inclusion hiring initiatives. Large employers commit to quotas or targeted recruitment drives for marginalized youth (rural, Roma, persons with disabilities), combined with on-the-job supports and mentors. Outcomes often emphasize long-term retention rates and socially visible examples of inclusive employment that influence other firms.
Documented outcomes and supporting proof
- Employment outcomes: Well-designed CSR programs that include a work-experience component typically report substantially higher employment probabilities for participants compared with control groups, especially when internships are paid and matched to employer demand.
- Skills and employability: Short, competency-focused training tied to employer needs reduces the skills mismatch. Employers value soft skills, digital literacy, and workplace behaviour as much as technical skills, so CSR interventions that combine both achieve stronger placement results.
- Social cohesion: Exchange and community-based projects increase inter-group contact and trust when sustained over months and when youth lead tangible joint activities. CSR-funded reconciliation initiatives often use mixed teams, joint problem-solving, and community visibility to scale attitudinal change.
- Multiplier effects: Successful CSR models stimulate local ecosystems: youth start-ups hire others, trainees influence peers, and visible inclusive hires prompt competitors to adopt similar practices.
Key strategies for successful CSR initiatives
- Align with labor market demand: Develop training and apprenticeship materials in collaboration with industry associations so graduates can align with genuine employer requirements.
- Combine skills training with guaranteed work experience: Offering a paid internship, apprenticeship, or initial contract markedly strengthens the pathway toward stable employment.
- Target inclusion and measure equity outcomes: Establish participation goals for rural youth, ethnic minorities, women, and NEETs, and consistently monitor retention and advancement.
- Foster public-private coordination: Coordinate with ministries, employment agencies, and chambers of commerce to expand and maintain programs within national active labour market strategies.
- Invest in mentorship and soft-skill coaching: Blending technical training with workplace readiness, interpersonal capabilities, and career guidance leads to stronger long-term employment results.
- Design for social cohesion: Incorporate mixed‑group collaborative projects, cross‑community placements, and civic participation to generate both economic gains and reconciliation dividends.
- Monitor and report outcomes transparently: Apply clear, comparable indicators such as training completion, internship uptake, six‑month employment status, business continuity for entrepreneurs, and attitudinal change markers related to cohesion initiatives.
Expanding impact: guidance for policy and corporate initiatives
- For companies: Institutionalize partnerships with education providers, commit to multi-year internship quotas, and link CSR grants to measurable hiring or apprenticeship outcomes.
- For donors and NGOs: Prioritize blended finance models that combine grants, concessional loans, and private co-investment to sustain entrepreneurship support and social enterprises.
- For government: Simplify incentives for firms to offer apprenticeships, recognize industry certification co-created with employers, and ensure active labour market funding complements—not duplicates—CSR efforts.
- For communities: Encourage local chambers and municipal authorities to broker public–private partnerships and to amplify successful local CSR models across regions.
Corporate social responsibility in Bosnia and Herzegovina can play an influential role in reducing youth unemployment and strengthening fragile social ties when interventions are demand-driven, inclusive and sustained. The most effective programs combine market-aligned skills training with real workplace experience, seed finance and mentoring, and intentionally design cross-community engagement to build trust as well as jobs. Scaling these benefits requires better coordination among companies, donors, civil society and government, common outcome metrics, and longer funding horizons so that successful pilots become durable pathways to opportunity for young people and engines of social cohesion.
